Amorelo

Branding design for a startup company on the cosmetics market, founded and directed by Jack Ignácio. The design involved the naming, the logo, the core emotive concept, the visual identity manual, and the packages.

The main goal was to establish the company values – centered on the idea of a more than deserved moment of relaxing – and express them in a meaningful and clear naming and visual identity, being efficiently communicated to the audience: women who work hard all day.