vivid branding
Dedicated to you, a branding design service made by 16 years of knowledge, commitment, and love.
essential branding set™
Supporting serious business owners is the purpose of Essential Branding Set™, a branding design service where you are my priority until the completion of your project. Structured on 4 steps, we’ll express your brand’s unique story, made by 3 essential assets to set a meaningful and emotional connection with your business audience.
1st asset » why
core emotive concept
We’ll dive into the essence of your brand, revealing it in a video that associates its main values, closed by a synthetic phrase: that’s the core emotive concept. This is our compass along the process, as well as a powerful tool to define your brand’s speech qualities.
2nd asset » What+Who
authentic logo design
Your brand’s unique form (what) emerges from the core emotive concept and becomes visible. We’ll then structure it on a steady storytelling: our protagonist (who) is your brand’s logo, ready to have his/her actions outlined for creating meaningful bonds.
3rd asset » Where+How
visual identity guidelines
It’s time to set up our protagonist’s behaviour: clear moves in a clear scenario. For that, we’ll create the visual standards and guidelines of your logo, along with any other graphic that has been ordered. That’s it, you’re ready to tell your brand’s authentic story!
Ready for the authentic design of your brand?
mapping the context
1st step
You can choose how to brief me about your needs: either by filling in a tailor-made form or by hopping on a video call – or both. Along with that, I’ll be researching your marketplace, from audience to competitors’ logos, to map the context where the design process is about to happen.
The resulting asset of the first stage is the core emotive concept, presented in video along with the design concept on the next step, so you can better visualize the storytelling that’s being structured.
designing the logo
2nd step
Ideas emerge and are refined until the one that’s most suitable, according to your business values and the aesthetics, is selected. Then, along with the core emotive concept, the logo and its meaning are presented to you, so it can be revised, polished, and finally approved.
The resulting asset of this stage is the final logo design. You’ll follow all the design’s milestones on the ARK Project View™, a private and secure page where we’ll keep track of the whole design process.
systematizing the identity
3rd step
Imagine that you bought a new watch, but due to the lack of a manual, you got “happily” into the water wearing it, without noticing that it wasn’t waterproof. What happens next is the same as applying your logo with no guidelines: the risk of damaging your brand is too high to be taken.
The resulting asset of the third stage is the visual identity manual, your brand’s property showing its visual standards with important guidelines regarding the dos and don’ts.
delivering the assets
4th step
Your digital assets will be checked one last time, exported, and properly organized in folders, so you download and receive everything ready to use. You’ll also receive the certificate of originality and ownership of your branding design: all set to telling the unique story of your brand!
JPG+PNG (transparent background) images, and AI+EPS+SVG editable vector files of your logo design (all variations); visual identity manual in PDF; and the core emotive concept in MP4.
Wanna talk about your unique branding design?
fees
Design fees are variable across the globe, so there are a few factors to be taken as a reference: the designer’s experience and recognition, the design’s complexity level, the ammount of design concepts that’s needed, how much research is required, and so on.
Besides, I find it fair to practice fees according to the designer’s country, and as I’m currently living in Brazil, my fees follow this rule.
Starting at
US$ 2500
Essential Branding Set™
» Core emotive concept
» Unique logo design
» Visual identity manual
» All files ready to use
» Certificate of originality
Starting at
US$ 1000
WordPress Website Design
» Control panel
» Optimized for search engines
» Easy-to-use tool for updates
» Ready for mobile and desktop
» Planning + Follow up meetings