Trilhas

Branding design for a NGO – a mature company, directed by the psychologist Priscila Bergamin. The design involved the logo, the core emotive concept, the visual identity manual and a corporate flyer.

The main goal was to rebrand the visual identity more accordingly to its audience, teens and family under social risk of Itatiba. By an immersive study to understand the company values, it was possible to express them in a meaningful and clear visual identity, more aligned to its audience.